Resisting the influence of advertisements can be more efficient if one is given a warning that there are persuasive forces at play. This then prompts individuals to active self-regulation so then the likelihood of them complying with an advertisement decreases and the chances that they resist persuasion increases (Janssen et al., 2010). This means that they are able to resist compliance-promoting heuristics such as authority, reciprocity, and likability. In addition, if a person has a strong sense of efficacy in their self-regulatory capabilities, meaning that they believe in their own capabilities to do certain things in order to attain a goal, they are better able to resist social influence coming from advertisements. An example of this would be a person consciously overriding their impulses in a controlled manner, making an active choice to do so rather than it being an automatic process. If not they become more susceptible to unwanted persuasion attempts. By receiving a forewarning, it not only affects a person’s intention to self-regulate but also their ability to do so. With the warning, they are able to prepare themselves to resist persuasion. This can also be achieved by being aware of an environment that can contain advertisements potentially trying to influence one’s actions and/or ideas.