Conclusion

In conclusion, advertisements have changed significantly over time, from the early days of systematic persuasion to modern day advertising, where targeted ads use primarily heuristic methods of persuasion. These methods of persuasion are extremely effective due to the fact that they are very difficult to identify, playing on psychological processes that most individuals are not aware of. Through sharing all of this information on our website, we hope to increase persuasion knowledge and general awareness around the psychology of advertising, in the hopes that it creates more educated consumers.